Justin Bieber podpisał dwuletni kontrakt z marką NEO Adidasa. Idol nastolatek będzie reklamował kolekcje począwszy od wiosenno-zimowej 2013.
W ramach linii Adidas Neo Label powstały złote, sportowe buty przeznaczone do noszenia na co dzień, które są „idealnym połączeniem stylu sportowego i mody codziennej, z uwzględnieniem najnowszych trendów i odrobiną zabawy” – zgodnie z tym, co głosi ich reklama.
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