Kaia Gerber została twarzą perfumy Marc Jacobs Daisy. W kampanii promującej nowy zapach towarzyszą jej Sofia Mechetner i Dilia Martins.
Perfuma Daisy opisywana jest jako „świeży i bardzo kobiecy” zapach. Zawiera w sobie nuty dzikiej truskawki, gardenii i jaśminu. Wrażenie robi również piękny flakonik udekorowany tytułową stokrotką.
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